A ”pissed meal” please … =)

BK eller MD? Själv vet jag allt vad jag föredrar men en intressant kampanj går av stapeln just nu i olika städer i USA för att uppmärksamma psykisk ohälsa.

Kampanjen som Burger King står bakom innehåller fem nya Real Meal där riktiga känslor lyftes fram. De menar helt enkelt att ingen kan vara ”Happy” hela tiden.

Bra eller dålig PR kampanj eller bara genuin omtanke bakom denna initiativ?

Några av de hundratals kommentarer:


As if McDonald’s Happy Meal mascot weren’t off-putting enough on its own, Burger King is now dismissing the whole idea of the Happy Meal as one-dimensional and false—with its own introduction of ”Real Meals,” designed to empathize with those experiencing less simplistic emotions.

Five different Real Meals—the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal—are rolling out today at five individual BK restaurants in Austin, Seattle, Miami, Los Angeles and New York City. They represent angry, sad, ornery, excited and apathetic. (”DGAF,” for the uninitiated, stands for ”Don’t give a fuck.”)

The Real Meal boxes contain a Whopper, fries and a drink. The work is from MullenLowe U.S.


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